France’s and EU’s Fast-Fashion Crackdown and What It Means Beyond the EU
For years, ultra-fast fashion operated in a regulatory blind spot, churning out thousands of cheap new styles a week, without regard to quality or where they would end up. France pushed back in 2024 through a law proposal to stop this trend. Two years on, it is now law, and reshaping how companies operate through a much bigger, EU-wide response. In this Codo Insights, we look at France’s new ultra-fast-fashion law, how the EU is moving towards more sustainable fashion, and how Japan is responding to the same pressures.






